Source: Dynatrace.com

Written by – Siyathma at Omentra.com

There are many websites in this day and age which are utilized every day for many reasons. However, most of these websites are very bothersome to use as they are poorly optimized. Websites tend to have issues such as slow loading times, browser incompatibilities and not compatible with mobiles.

Well performing websites attract more users. It is vital that the website loads fast and that it is compatible with mobiles because mobiles are very significant these days. The slower the website the more likely chance that users will abandon the site and less likely will users return back.

Source: tutplus.com

Profile your web page

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It is vital that a business first canvases through their website. They can find out which aspects need to be improved in order to make the website faster. This could also differ according to a mobile-user agent and a desktop-user agent.

An optimal target would be 70/100 and above for your site on both mobile and desktop.

It is essential that you constantly canvas through your website for problems regularly and maintain benchmarks. This will help you get an insight on the effects of the changes made.


Minify the HTML Document

The Hypertext markup language is vital to almost every website, it allows you to format webpages, subheadings, lists and other vital text-organizing features. It is highly imperative that you should write HTML in a concise and effective manner.

When you have to reference other resources within your HTML document, it is recommended to put CSS at the top of your HTML document while creating CSS stylesheets. This will help visitors from waiting on blank screens or seeing a flash of unstyled text.

One fatal mistake that you can make is placing the JavaScript attributes within the head tag or near the top of the HTML Document. This will keep visitors on blank pages which will only annoy them and not visit the website again. Hence, to avoid this issue we place the JavaScript attributes at the bottom of the HTML Document.

HTML is mostly used with CSS and JavaScript attributes which can slow down your webpage. This is why its important to take care and use them appropriately to better the website, which can be done by not embedding the code.

Recommendations –

Optimizing images

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Large photo albums and high-resolution images on your website can end up slowing down your website. The size of high-defined image files are huge unless they are optimized.

Each image contains a lot of information that may not always be necessary. There are many optimization tools that can be used to delete this unnecessary information without compromising the quality of the image.


Increase speed with Caching

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A caching mechanism is there to improve delivery speed by storing information about a website, later you access the cached copy instead of the original. It is vital that each resource has a caching policy. It should tell you whether the resource can be cached and by whom, for how long and how it can revalidate when the caching policy expires.

Setting an expiry date for when your website should change, this would tell the browser or server to save a new copy of the website. It is recommended to have a minimum cache of one week, or, for one year for more static websites.

By looking into all these factors and optimizing your website, you could make the user experience on your website much better. This will greatly benefit your website and its future in this competitive market, to become successful.

Recommendations for overall automatic optimization – View here

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